Collection: Foundation

Find the Right Foundation for You

No matter your skin type or tone with the abundance of foundations it will be possible to find the right match. Below we cover some of the common types / questions regarding the foundation.

What is the Best Foundation for Mature Skin?

As we age, our skin changes and requires different care than it did in our youth. When it comes to foundation for mature skin, it's important to choose a formula that hydrates and nourishes the skin while providing coverage. Look for foundations that are labeled as "anti-aging," "hydrating," or "moisturizing." These formulas often contain ingredients like hyaluronic acid and antioxidants, which help to plump and smooth the skin while providing coverage. Avoid matte formulas, which can emphasize fine lines and wrinkles, and instead opt for a luminous or dewy finish. The best foundation for mature skin will provide a natural, youthful glow while also addressing any specific concerns, like dark spots or uneven texture.

What is the Best Foundation for Dry Skin?

If you have dry skin, it's important to find a foundation that provides hydration and won't accentuate any flakiness or dry patches. Look for foundations that contain moisturizing ingredients such as hyaluronic acid or glycerin, and avoid formulas with heavy powders or mattifying agents. Liquid or cream foundations are often the best options for dry skin, as they provide a dewy, natural finish.  Always remember to prep your skin with a moisturizer and primer before applying foundation to ensure a smooth and even application.

Foundation Full Coverage - The Benefits

Full coverage foundation is a type of foundation that provides maximum coverage to even out skin tone and conceal imperfections such as blemishes, scars, and hyperpigmentation. It is ideal for those who want a flawless finish and have skin concerns that require a heavier coverage. Full coverage foundation is usually thicker in consistency than other types of foundation and can be buildable, allowing you to customize the level of coverage to your needs. It is also long-lasting and provides a matte or satin finish, making it perfect for special occasions or all-day wear.

Foundation with Powder - When Should You Use it?

Foundation with powder is a great combination for those with oily skin or those who want their foundation to last longer. A powder foundation can be applied over a liquid or cream foundation to set it in place and provide additional coverage. It can also help to control shine and absorb excess oil throughout the day. However, it's important to choose a powder that is the same shade as your foundation to avoid an unnatural or cakey look. Additionally, be sure to apply powder foundation with a light hand and blend well to achieve a natural and flawless finish.

Cream Foundation

Cream foundation is a type of makeup base that has a creamy texture and provides medium to full coverage. It is suitable for those with normal to dry skin types as it helps to moisturize and hydrate the skin. Cream foundation blends easily and creates a smooth finish, making it ideal for those who want a flawless complexion. It is often recommended for special occasions or events, where a more polished look is desired. Cream foundation can be applied with a brush or sponge, and it is important to choose the right shade that matches your skin tone for the best results.

Liquid Foundation

Comes in a liquid form and is applied with a brush, sponge, or fingers. It provides a lightweight, natural-looking coverage that is easy to blend and buildable, making it ideal for a range of skin types and concerns. Liquid foundations can be oil-based or water-based, providing options for those with oily or dry skin. They also come in different finishes, such as matte, dewy, or satin, so you can choose the look that best suits your preferences.

Mineral Foundation - Long-Lasting and For Sensitive Skin

Mineral foundation is a type of foundation that is made with finely milled natural minerals such as titanium dioxide, zinc oxide, and iron oxide. This type of foundation is known for its lightweight and natural coverage that helps even out the skin tone while allowing it to breathe. Mineral foundation is also popular among those with sensitive skin as it is free of harsh chemicals and additives that can irritate the skin. Additionally, mineral foundation has a long-lasting formula that can withstand humidity and sweat, making it ideal for outdoor activities. It can be applied with a brush or sponge for buildable coverage and a flawless finish.